Introduction
E-commerce companies are increasingly challenged to think about how to better understand the customer at the moment of purchase. With frequent preference shifts and fiercer competition, brands need tools that get to the heart of what shoppers want and anticipate what they will want. Lily AI is designed to address this challenge by applying AI to understand customer emotion and behaviour and surface product recommendations to increase conversions and improve the shopping experience.
What is Lily AI?
Lily AI is a platform that leverages AI technology to enhance product discovery and customer engagement for online retailers. Lily AI utilizes an analysis of customer preferences, emotions, and search intent to provide product recommendations that are accurate.
Lily AI enhances the retail shopping experience by providing online retailers with a better understanding of what draws customers to specific products in the hopes of making the overall experience more personalized, intuitive, and hopefully less difficult.
Key Features of Lily AI
- Enrich product attributes: Unfortunately, mere adjectives won’t be enough to develop the quality behind the improved search experience. Lily AI elevates product data with quality attributes such as style, fit, color, and occasion to enhance search accuracy.
- AI-Generated Product Recommendations: Based on customer behavior, emotion, and intent, Lily AI recommends products to increase conversions.
- Customer Intelligence Insights: Retailers have access to insights relating to trends, buying patterns, and consumer motivations.
- Search Optimization: This relates to aligning product content with the language and words customers actually use to describe items to enhance searchability within the on-site search.
- Visual AI Analysis: It scans your product images to identify attributes that are not likely to be found in the product descriptions.
- Streamlined Integration: Lily AI integrates simply with major e-commerce platforms, APIs, or analytics tools.
Pros & Cons of Lily AI
Pros:
- Enhances product search and discovery.
- Improves customer personalization.
- Assists retailers in understanding customer intent.
- Increases conversions through better recommendations.
- Compatible with more e-commerce platforms.
Cons:
- Requires high-quality data for best outcomes.
- The setup and integration can take time.
- Pricing may exceed the budget of a small store.
- Advanced features require some background knowledge to use effectively.
How to Use Lily AI
- Register and link your online store to Lily AI.
- Either upload your product catalog or sync from your store.
- Let the platform enrich product attributes.
- Activate personalized product suggestions throughout your website.
- Keep an eye on the customer insights and adjust strategies based on reporting.
- Leverage analytics to assess the results of engagement and conversion enhancements.
Who Can Use Lily AI?
Lily AI is ideal for:
- E-commerce brands
- Retail companies
- Marketplace platforms
- Fashion and apparel stores
- Product merchandising teams
- Digital marketing teams
What Makes Lily AI Unique?
Lily AI emphasizes the emotional and behavioral aspects of the shopping experience, beyond solely product data. Rather than match customers with more general categories, Lily AI wants to match customers with items that reflect their preferences, style, and intent. The discovery of products is approached through the lens of emotion, which differentiates Lily AI from recommendation engines.
Pricing & Plans
Lily AI offers customized pricing based on business size, product catalog, and required features.
Plans often include:
- Product attribute enrichment
- Recommendation engine access
- Customer insights and analytics
- Enterprise support
For exact pricing, retailers must request a personalized quote from Lily AI.
Conclusion
Lily AI is a firm solution for retailers aiming to improve customer engagement and product discovery. Through a combination of emotional intelligence and rich product attributes, it enables users to discover what products they really want. For brands wanting to boost conversions and create a more relevant shopping experience, Lily AI leads to measurable results.
