Advertising with the help of artificial intelligence (AI) tools has been gaining momentum in recent years. According to findings published on Statista’s website, the anticipated global revenue generated by AI in marketing is expected to increase substantially, with an estimated total of $107.5 billion in 2028, compared to $15.8 billion in 2021.
In addition, Salesforce also reported that nearly 84% of marketers are already using AI as part of their marketing strategies, which clearly shows the acceptance and growth of using AI tools.
All of these tools save time and reduce the margin for human mistakes, and bring better returns on your time and expenditure. Whether you are a small business owner or a digital marketing professional, using AI tools for advertising can enhance your advertising campaign and help you achieve your goal even quickly.
This article will outline the following: what AI advertising tools are and how they work, what the best AI tools for advertising are, free options available, real examples, and we will conclude with how these tools are being used in marketing to receive more marketing ROI.
What Are AI Advertising Tools?
AI advertising tools are applications that use automation, machine learning, and data analysis to help with online ad tasks.
These can include tasks like creating the ad, targeting, budgeting, tracking ad performance, and optimizing ads. The aim is to improve the performance of ads while reducing the effort and time for managing them.
AI advertising tools can be used with different types of online advertising like:
- Google Ads
- Facebook Ads and Instagram Ads
- YouTube Ads
- Display advertising
- Programmatic advertising
With AI advertising tools, advertisers can better understand consumer behavior, reach the right people, and deliver the right message at the right time.
Why Are AI Tools for Advertising Important?
Traditional advertising is often a lot of guesswork and labor. Marketers create the ads, decide where to advertise, test several versions, and measure the results. This process can take a lot of time and money, and can be a waste if the advertisement does not perform well.
AI advertising tools are already doing the following:
- Automation: They will lessen your manual treadmill work by automating repeated tasks.
- Data Interpretation: They can look at large data sets and find trends and common attributes.
- Personalization: They can create ads that speak directly to those they want to reach.
- Cost efficiency: The tools are adjusting and improving ad campaign performance, which leads to lower costs.
- Speed of decision: The software can tell a marketer things in real time about their advertising, which allows the advertiser the option for adjustments.
If organizations can put their time and energy into more strategy and less execution, the tools will enable them to do that.
Best AI Tools for Advertising
There are currently many AI tools for advertisements. Some tools, of course, are all-in-one options, some are dedicated to a particular part of the ad process, etc. Below are some of the best AI advertising tools to consider in 2025:
1. AdCreative.ai
- Purpose: ad creation.
- Usage: Ad creatives like images and headlines generated by AI.
- Platforms: Facebook, Google, LinkedIn ads.
- Strength: Saves design and testing hours.
2. Jasper AI (formerly Jarvis)
- Purpose: AI Content writing.
- Usage: Writes ad copy, headlines, and product copy.
- Platforms: Any ad platform.
- Strength: Capable of speed with many different versions.
3. Smartly.io
- Purpose: Social media ad automation.
- Usage: large scale ad campaigns on automation.
- Platforms: Facebook, Instagram, Pinterest, TikTok.
- Strength: brands that manage a lot of ads.
4. Albert.ai
- Purpose: Fully automated digital marketing.
- Applicator: Runs entire ad campaigns with a few hours of human supervision.
- Platforms: Search ads, social ads, programmatic ads.
- Strength: Self-optimizes campaigns in real-time using real-world data.
5. Jacquard
- Purpose: Language generation for advertisements and emails.
- Applicator: Subject lines, call-to-action, and short-form ad copy.
- Platforms: Email, SMS, and Facebook ads.
- Strength: Tone of voice and brand-safe.
6. Revealbot
- Purpose: Automation and analytics for advertisements.
- Applicator: Automates audience growth monitoring on Facebook and Google Ads.
- Platforms: Facebook, Instagram, and Google Ads.
- Strength: Custom rules for optimizing advertisement budgets and controlling ad spend.
7. Optimove
- Purpose: Customer marketing.
- Applicator: Sends personalized marketing messages to individual consumers.
- Platforms: Email, SMS, and social media advertising campaigns.
- Strength: Predicts customer behavior with a machine learning model and plans outreach to consumers.
These are among the best AI tools for advertising used by marketers around the world. They help businesses get better returns from their ad spend.
AI Advertising Tools Examples
Let’s examine a few examples of AI advertising tools in practice to see how companies are using these tools:
Example 1: E-commerce Brand Using AdCreative.ai
An online clothing brand is using AdCreative.ai to create 50 variations of their ads for Facebook and Instagram. These include product photos, the headline, and the call-to-action. From there, they will run A/B testing and quickly find their ad winners. Result: 30% lower cost-per-click (CPC).
Example 2: Agency Using Jasper AI to Write Copy
A digital agency has begun running ads for 10 different clients. Instead of writing all of the ads manually, they began using Jasper AI to write copy for Google Ads and Facebook Ads. They are saving over 20 hours of copy work weekly.
Example 3: Massive Company Using Albert.ai
A major company used Albert to run a new campaign. Albert’s solution included the entire campaign – targeting, bidding, etc. – using creative optimization and executed it with near-zero human intervention. It understood how the campaign was performing in real-time and was able to change the strategy as necessary. Result: greater ROI and fast execution.
These examples show that AI advertising tools are not only theory – they are being used in real campaigns to attain better outcomes!
Free AI Advertising Tools
There are several advanced AI tools that require a subscription or fee, but some platforms provide free product versions or free features. If you are a beginner and want to check out some free AI advertising tools, here are some to try below:
1. Canva Magic Write
- Purpose: AI writing for creatives.
- Use: Writes ad copy, headlines, and ideas.
- Free Plan: Limited uses each month.
2. Copy.ai
- Purpose: Content writing.
- Use: Short ad copy, taglines.
- Free Plan: Up to 2,000 words/month.
3. Simplified
- Purpose: Graphic design and ad creation.
- Use: AI tools to make ad creatives.
- Free Plan: Basic features for personal accounts.
4. Lumen5
- Purpose: Creates video ads
- Use: Takes blog posts or text and turns them into video ads
- Free Plan: A limited number of templates and number of downloads
5. Zyro AI Tools
- Purpose: Various small utilities using AI
- Use: Generate ad copy, slogans, CTAs
- Free Plan: Free tools
These free AI advertising tools are great for small businesses or solo marketers who want to dip their toes into using AI before providing some credit card numbers for a paid plan.
How to Choose the Right AI Advertising Tool
There is no universal AI tool. The right AI tool for you is based on your needs, budget, and skill level. Here are some tips that we recommend:
- Define your Needs – What part of advertising do you need help with – writing, ad design, targeting, or automating your campaigns?
- Define your Budget – There are many tools with free trials and tiered pricing models. Test a few before you commit.
- Check Platform Compatibility – Make sure the tool you are interested in supports the platforms you use to advertise.
- Ease of Use – Use tools that have user friendly dashboards with easy-to-follow instructions.
- Look for Tools that Offer Support and Have a Community – Work with tools that have a support team and a community that is willing to help you learn.
Good luck in matching your needs to your desired tool. This will pay off in less time spent on advertising activities, with improved performance.
Best AI Tools for Marketing (Beyond Advertising)
AI is also changing more than just ads within the marketing discipline. Here are some of the best AI tools for marketing:
- Surfer SEO – Optimizes SEO content
- Grammarly – Edits written content and improves readability
- HubSpot AI – Provides email marketing and CRM support
- Drift – Lead generation with AI chatbots
- Seventh Sense – Predict optimal times to send emails using AI
These tools illustrate the way AI is utilized to advise marketers at each stage of the marketing funnel, from lead generation to customer service.
To Conclude
The best AI advertising tools have improved online advertising in a more data-driven, advantageous, and effective way. Whether you are looking to make ads better, create stunning graphics, or automate campaign management, there’s an AI ad tool for that! By taking advantage of the best AI tools for advertising and marketing, businesses of all sizes will enhance their campaigns, save time, and reduce costs.
You don’t need to be a techie to use AI. Most tools are designed for the common user. Start with free AI ad tools if you’re not sure, and scale as you grow your comfort level with AI tools.
In a rapidly evolving digital landscape, staying aware of AI tools is not only a good idea, it’s required! So, find out how these tools can help your organization, try them out in your campaigns, and elevate your overall marketing experience!
