5 Best Chatbot Building Tools for Small Business in 2026

5 Best Chatbot Building Tools for Small Businesses 2026

Chatbots have quickly become a secret weapon for small business owners, marketers, and e-commerce managers. Why? They allow you to engage customers 24/7, instantly answering questions or guiding shoppers even when you’re asleep. This kind of always-on service not only improves customer satisfaction but also frees up your team from repetitive FAQs. Moreover, modern chatbots can capture leads, send personalized offers, and even recover abandoned carts – all automatically. In today’s fast-paced digital world, a good chatbot is like an extra team member that helps you boost sales and provide great service around the clock, without needing a large support staff.

There are dozens of chatbot-building platforms on the market, but we’ve hand-picked five of the best tools that stand out in different ways. Whether you’re focused on social media marketing, improving customer service on your website, or simply looking for an easy no-code solution, these platforms have you covered.

1. SendPulse

SendPulse is an all-in-one marketing automation platform that combines email, SMS, and chatbot tools under one roof. For a small business seeking a versatile, no-code solution, SendPulse is extremely attractive. It focuses on automating customer engagement across multiple channels – letting you interact with customers on your website, social media, and messaging apps seamlessly. Without any coding experience, you can create chatbots that handle customer inquiries, send out promotions, and even follow up on e-commerce orders. It’s a friendly platform designed to help marketers and business owners save time and boost customer relationships, all while keeping things simple and integrated. In short, SendPulse offers a little bit of everything: from broadcasting news to your subscribers to answering one-on-one questions in chat – making it a powerful one-stop chatbot solution for growing businesses.

SendPulse chatbot builder interface showing automation on multiple messaging platforms

Key Features

  • Multi-channel reach: Build chatbots for Facebook Messenger, Instagram, WhatsApp, TikTok, Telegram, Viber and your website, plus connect with customers via SMS. SendPulse even ties in with email campaigns – so you can manage email newsletters and chatbots in one platform – and it keeps a unified contact list across all these channels for consistency.
  • Instagram and Facebook automation: Engage your social media followers effortlessly. SendPulse’s official integrations with Instagram and Facebook allow your bot to auto-reply to direct messages and comments on your posts. For example, if someone comments “I’m interested” on your Instagram post, the bot can instantly send them a DM with more info – helping you convert social media interactions into sales or sign-ups.
  • WhatsApp Business API support: SendPulse is an official WhatsApp Business Solution Provider, which means you can create WhatsApp chatbots that adhere to WhatsApp’s rules. You’re able to send interactive messages (with buttons, product cards, etc.) on WhatsApp and even trigger template notifications for important updates. For instance, the bot can automatically send an order confirmation or shipping alert via WhatsApp using a pre-approved template – reaching customers on the chat app they use daily.
  • Website chat widget: With SendPulse you can place a chatbot widget on your website that greets visitors and chats with them in real-time. It’s like having a friendly sales or support rep on your site 24/7. The widget can answer FAQs, help users navigate (e.g. “How do I track my order?”), or collect contact info (“Want a 10% discount? Enter your email!”) – all without human intervention. This helps ensure you’re not losing customers who visit after hours or need quick answers.
  • Automated campaigns and sequences: SendPulse supports both broadcast blasts and drip sequences to keep your audience engaged. You can send out a broadcast message to all your subscribers (within the messaging platform’s guidelines – e.g., promotional messages on Messenger only to those who opted in). You can also set up multi-step drip campaigns – for example, a series of onboarding messages that a new subscriber receives over their first week, or a sequence of cart recovery reminders that go out 1 hour, 1 day, and 3 days after a customer abandons a cart. These automated flows run in the background and nurture your leads or customers over time.
  • E-commerce friendly tools: If you run an online store, SendPulse’s chatbots have your back. They can detect cart abandonment and send a friendly nudge (“You left an item in your cart – here’s a 10% off code!”) to bring shoppers back. You can also send product recommendation cards or carousel galleries in chat, showcasing items with images, descriptions, and links to buy. The bots can even ask for reviews or feedback after a purchase (“How do you like your recent purchase? Give us a star rating!”), helping you gather user-generated content and improve customer satisfaction.
  • Audience segmentation and personalization: SendPulse makes it easy to segment your subscribers and personalize messages. You can tag users based on their interests or actions – for instance, tag someone as “VIP Customer” if they’ve spent over $500, or “Interested: Shoes” if they clicked on a footwear promo. These tags (and other attributes like location or last purchase date) let you create targeted segments and send tailored messages to each group. The platform even captures UTM parameters when someone subscribes via a link, so you know which campaign or ad brought them in. Personalization tokens allow the bot to address people by name or reference their past interactions, creating a more human touch.
  • Visual flow builder: SendPulse features an intuitive drag-and-drop flow builder. Designing a conversation is as simple as laying out blocks for messages, questions, and actions, then connecting them with arrows. You can define quick reply buttons, set up conditions (e.g. “if user says they have an issue, branch to support flow”), and even loop or reuse sub-flows. This visual approach means you don’t need programming skills to create complex chatbot logic – it’s all point-and-click. Plus, SendPulse provides pre-designed templates for common scenarios (like a “Lead Generation Quiz” or “Order Tracking Bot”), so you can import a template and tweak the content, speeding up development.
  • Collaboration and live chat handover: You can invite team members to your SendPulse account with role-based access (for example, you might give a marketing manager full access to edit bots, but a sales rep might only have access to the live chat inbox). The platform offers a unified inbox where both bot and human messages appear. This means if a chatbot conversation needs human assistance, your team can jump in seamlessly. The chatbot can be configured with human takeover triggers – for instance, if the user types “agent” or if the bot doesn’t understand a question, it can notify a human operator to step in. You can set routing rules so that chats about sales go to a salesperson, while support issues go to a support agent.
  • Analytics and tracking: To make sure your chatbot is actually helping your business, SendPulse includes analytics dashboards. You can track metrics like how many people subscribed, how many messages were sent/opened, and what the click-through rates are on your chatbot prompts. There’s a funnel analytics view to see where people might be dropping off in a conversation flow (e.g., 80% of users who start the quiz complete it, 20% claim an offer at the end). For e-commerce, you can see conversion stats, like how many sales were influenced by chatbot messages. SendPulse also integrates with external tracking – you can hook it up to Google Analytics 4 to record events (like “Chatbot Lead Captured”) or use Facebook Pixel tracking to attribute purchases or sign-ups that occurred after a chatbot interaction. These tracking capabilities help you tie chatbot engagement back to real ROI.

Pricing

SendPulse offers a free plan that includes up to 3 chatbots, 500 subscribers, and 10,000 messages per month – plenty for a small business to test the waters. When you outgrow the free tier, the paid plans are very budget-friendly, starting at around $8 per month (when billed annually) for increased limits. This low entry cost makes SendPulse one of the most affordable full-featured chatbot platforms on the market.

2. ManyChat

ManyChat is one of the most well-known chatbot builders, especially in the world of social media marketing. It rose to popularity by making it easy to build Facebook Messenger bots, and since then has expanded to support Instagram, WhatsApp, and more. If you’re a marketer looking to boost engagement on Facebook or Instagram, ManyChat is a fantastic choice. The platform feels welcoming to non-technical users – you can set up interactive flows with just a few clicks and a visual builder. ManyChat is all about helping businesses drive sales and nurture leads through chat: think sending out a promotion to your Messenger subscribers or automatically replying to every comment on your Instagram ad. It’s a friendly, marketer-oriented tool that’s great for growing your audience and converting them into customers through personalized chat conversations.

ManyChat interface elements illustrating conversation automations and growth tools

Key Features

  • Native Facebook and Instagram integration: As an official Messenger partner, ManyChat excels at Facebook and Instagram automation. You can create bots that greet users on your Facebook Page Messenger, respond to keywords, or even DM people who comment on your Facebook/Instagram posts.
  • WhatsApp and SMS support: In addition to Facebook-centric features, ManyChat also supports WhatsApp Business API (it’s an official WhatsApp partner) and SMS texting. From the same dashboard, you can set up a WhatsApp chatbot to handle customer inquiries or send out message templates (like appointment reminders or order notifications) to users who opt in. Likewise, you can integrate an SMS service so the chatbot can send/receive text messages.
  • Easy drag-and-drop flow builder: ManyChat’s visual flow builder is often praised for its simplicity and power. Designing a chatbot conversation feels like drawing a flowchart: you add triggers (e.g. “user says X” or “clicked button Y”), then attach actions or messages. You can branch into different paths using conditions (for instance, if a user is tagged “Interested in Product A,” send them down a specific nurture sequence).
  • Pre-built templates and community: To jump-start your bot, ManyChat offers a template library with dozens of pre-made chatbots. These templates cover use cases like retail sales, restaurant reservations, coaching services, and more. You can find, for example, a “Beauty Product Quiz Bot” or a “Real Estate Lead Qualifier” and install it with one click, then just customize the content.
  • Broadcasts, campaigns, and scheduling: Marketing often requires pushing out messages, and ManyChat makes this easy (within the rules of each platform). You can send broadcast messages to segments of your subscribers – for instance, announce a holiday sale to everyone tagged “Newsletter Subscriber” in Messenger. The platform ensures you comply with Facebook’s 24-hour rule or uses the proper message tags for broadcasts so you don’t violate policies. You can also schedule messages or sequences: e.g., set up a drip campaign where a new subscriber on.
  • E-commerce integration: ManyChat plays well with e-commerce, especially through its Shopify integration. By connecting to Shopify, the chatbot can directly know when someone adds to cart or makes a purchase. This enables abandoned cart recovery flows – e.g., 30 minutes after a cart is abandoned, the bot can send a reminder in Messenger or via SMS.
  • Segmentation and targeting: As you grow your subscriber list, ManyChat provides tools to segment your audience for more targeted marketing. You can assign custom fields and tags to users (for example, ask a quiz in the bot and tag users based on their preferences). The platform lets you filter these segments when sending broadcasts or crafting flows. For instance, you could send a special offer only to users tagged “VIP Customer” or create a follow-up flow that triggers only for users who clicked a certain button.
  • Personalization and dynamic content: ManyChat allows you to personalize messages easily – you can insert the user’s name, or any other info you’ve collected (like email, location, favorite product) into the conversation. It also has dynamic content features; for example, you can connect an API or Google Sheets to pull in data on the fly.
  • AI and natural language capabilities: ManyChat has started integrating AI assistance into its toolkit. One feature is the AI-powered Flow Builder Assistant, which can automatically generate a draft chatbot flow from a simple prompt (you might type “Promote my new course and collect emails” and it will suggest a flow structure you can refine). Additionally, ManyChat offers an intent recognition ability – the bot can attempt to interpret free-form user input and match it to an “intent” you define.
  • Unified inbox and live chat: While ManyChat’s emphasis is on automation, it also provides a Live Chat inbox where you can see conversations in real time and intervene if needed. If a user says something the bot isn’t programmed to handle, you can get notified and reply manually from the ManyChat dashboard (or mobile app). The system can also automatically pause the bot if a human agent joins the chat, ensuring the user doesn’t get mixed messages.

Pricing

ManyChat offers a Free plan for up to 1,000 contacts, which includes basic features (it’s quite generous for getting started). To unlock advanced capabilities or have more subscribers, you’ll need the Pro plan, which starts at $15 per month for 1,000 contacts (the price increases for larger subscriber counts). Notably, ManyChat also provides a 14-day free trial of Pro features – so you can try out things like WhatsApp integration or advanced targeting with your existing audience.

3. Tidio

Tidio is a popular customer service chatbot platform, especially loved by small e-commerce businesses. It uniquely blends live chat and chatbots in one place – meaning you can chat live with website visitors and also deploy AI bots to answer when you’re busy or offline. If you run an online store or website and need to handle customer questions more efficiently, Tidio is a great friend to have. It’s very easy to set up: just add Tidio to your site and you instantly have a chat widget ready. Beyond the basics, Tidio also introduced “Lyro,” an AI-powered assistant that can learn from your FAQs and help answer customer queries automatically. In short, Tidio helps small teams provide fast, round-the-clock customer support and boost sales, without requiring a lot of technical setup.

Tidio’s customer support software showing live chat widget and AI chatbot tools

Key Features

  • Website live chat widget: Tidio provides a sleek, customizable chat widget for your website. It typically appears in the bottom corner, inviting visitors with a greeting (“Hi there! How can we help?”). Through this widget, your customers can live chat with you or your bot anytime. You can customize the colors, avatar, and greeting to match your brand. The widget supports rich content like product images, emojis, and canned quick-reply buttons, making the chat experience engaging.
  • AI-powered “Lyro” chatbot: Lyro uses artificial intelligence to learn from your existing knowledge base or FAQ pages. After a quick setup where you feed it information (like FAQs, help center articles, etc.), Lyro can automatically answer common questions from customers. For example, if a user asks “What’s your return policy?”, the AI can pull the answer from your FAQ and respond instantly. Impressively, Lyro supports multiple languages (English plus about 6 others at the moment), so it can handle queries from international customers in their native language.
  • Visual chatbot flow builder: Tidio offers a no-code chatbot editor where you can create your own custom chat flows. You get a drag-and-drop interface with nodes for triggers, conditions, actions, and responses. For instance, you can set a trigger “visitor viewed product page X” then have a chatbot pop up saying “Need help with this product? Here’s a 10% off coupon if you buy now!” Building flows is intuitive – you can use pre-made blocks like “send message”, “ask a question”, or “tag user” and link them logically. Tidio also comes with a library of pre-designed chatbot templates (like a discount offer bot, an order tracking bot, a simple FAQ bot).
  • Unified inbox for multi-channel chats: Tidio’s inbox doesn’t just capture chats from your website – it can also integrate messages from email, Facebook Messenger, and Instagram. This means your team can reply to a customer whether they message you through the website chat, or send you a message on Facebook or IG, all from the Tidio interface. The inbox also shows when a chatbot has taken an action or replied, and allows a human agent to jump in at any time to take over the conversation.
  • E-commerce integration: Tidio shines for online stores, offering direct integrations with Shopify, WooCommerce, and BigCommerce. If you’re a Shopify store owner, you can add Tidio via a plugin and immediately see your store data in the chat dashboard. For example, when a known customer starts a chat, Tidio can display their order history or cart contents to the support agent. The chatbot can also use e-commerce triggers: you can set it to message a user who added something to cart but hasn’t checked out (the bot might say “Hey, you left something in your cart – need any help? Here’s a discount code!”).
  • Abandoned cart and sales booster bots: Tidio enables abandoned cart recovery flows. For instance, if someone on your site adds items to their cart and doesn’t complete purchase in, say, 15 minutes, the Tidio chatbot can automatically send a polite message: “Hi! I noticed you left some items in your cart. Can I assist you with any questions about those products?” Maybe that nudge (or an optional coupon code) brings them back to checkout. Additionally, you can create sales booster bots that engage users based on behavior – e.g., after a visitor spends 30 seconds on a product page, have the bot pop up with “Would you like to see customer reviews for this product?” or offer help.
  • FAQ and feedback bots: Tidio allows you to build simple FAQ bots or feedback collection within chat. For example, you can have the chatbot ask “Did you find what you were looking for today?” at the end of a conversation, and if the user says “No,” it could prompt them to leave a message or connect to an agent. Or set up a “Quick Answers” bot that immediately presents buttons for top questions like “Shipping info” or “Track my order” – clicking one gives the answer or relevant link.
  • Multi-operator support and routing: If you have a team, Tidio supports multiple agents on the system. You can assign conversations to specific departments or team members (like sales vs support). Team members can have roles with different permissions, and they can leave internal notes on chat conversations for each other.
  • Analytics and performance tracking: Tidio includes a dashboard to monitor your chat and chatbot performance. You can see stats like how many chats you get per day, average response time, how many queries the bot handled vs how many were passed to humans, and customer satisfaction ratings if you enable those. If you set specific goals in your chatbot (say, the goal is “user provides email” or “user clicks link to pricing page”), Tidio can track conversion rates of those goals within the chat flow.

Pricing

Tidio has a free plan, which is great for trying out the service. On the free tier, you get live chat for unlimited visitors, but chatbot usage is limited (for example, 50 AI-powered responses and a cap on how many users the chatbot engages per month, plus a limit of 500 outgoing emails if you use it for email). For more capacity, the paid plans start at $29/month (Starter plan), which gives you at least 100 chatbot conversations per month and more emails. Higher plans unlock things like unlimited AI responses, many operator seats, and advanced customizations.

4. Drift

If you’ve ever been on a B2B website and had a chat widget pop up asking if you’d like to book a demo or talk to sales, there’s a good chance that was Drift. This tool is all about turning website visitors into qualified leads and meetings for your sales team. It’s not so much a general chatbot for every use case, but rather a specialized solution to accelerate B2B sales cycles. Drift’s chatbots can greet visitors by name (if known), ask questions to figure out if the visitor is a good lead, and even schedule meetings with a sales rep right on the spot. For companies focused on high-value leads and account-based marketing, Drift provides a very tailored, powerful chat solution – albeit at a premium price and complexity that typically suits larger organizations.

Conversational landing pages

Key Features

  • Conversational landing pages: You can set up Playbooks (Drift’s term for chatbot campaigns) that trigger on certain pages or for certain audiences. For example, when a visitor lands on your pricing page, a Drift chatbot can pop up saying, “Hi! Would you like to talk about which plan fits you best? I can even get you a 15-minute call with a product expert right now.” This conversational approach on key landing pages can boost conversion rates by engaging the visitor at exactly the right moment with a personalized offer.
  • Lead qualification bot: Drift’s chatbot is designed to qualify leads by asking questions just like a sales development rep would. You can program questions like “Hi, are you interested in our SaaS platform for your team? (Yes/No)” and “How large is your company?” or “What are you looking to improve?”. Based on answers, the bot uses logic to determine if the visitor is a high-quality lead. For high-value leads, it can immediately offer to schedule a meeting or bring a human into the chat. Lower-quality inquiries might be guided to resources like blog posts or a sign-up form instead.
  • Calendar booking in chat: One of Drift’s flagship features is the ability to book meetings right within the chat. The chatbot can access a sales rep’s calendar (Drift integrates with calendars like Google or Office 365) and display available time slots to the website visitor. The user can pick a convenient time, enter their email, and boom – a Zoom/Teams meeting invite is set, all without back-and-forth emails.
  • Account-based personalization: Drift integrates with marketing and CRM databases, so it often knows who a visitor is (especially for known B2B prospects). You can create personalized experiences for target accounts. For instance, if someone from ACME Corp (a target account in your CRM) visits, the chatbot might greet them with “Hi ACME team! We work with companies like yours – let us know if you have any questions.”
  • CRM and marketing automation integration: Drift doesn’t operate in isolation; it plays nicely with systems like Salesforce, HubSpot, Marketo, and Microsoft Dynamics. When a lead engages with the chatbot, all that data (questions answered, email provided, meeting booked, etc.) can sync into your CRM automatically. It can update lead scores, create new contact records, and add chat transcripts to the CRM. This is critical for sales teams – after a chatbot interaction, the salesperson will see the context in CRM before they even hop on the call.
  • Intelligent routing and notifications: Drift’s platform allows you to set up rules so that when a hot lead is on the site, the right people are alerted. For example, if a VIP account is browsing, Drift can ping the assigned sales rep via mobile app or email: “John from ACME is live on the pricing page right now.” The rep can then jump into the chat in real-time to say hello. The chatbot itself can be configured to route the conversation: “Let me connect you with our sales specialist for healthcare companies.” and it will alert that specific person or team.
  • Playbook builder: While Drift offers AI, much of the power lies in its Playbook builder, a tool to create guided chat workflows. It’s somewhat visual – you map out the questions and responses akin to a flowchart, albeit more linear compared to some others. You can incorporate actions like capturing an email, qualifying (as mentioned), offering a meeting, or even sending an email if the chat is offline. Drift’s playbooks can branch based on conditions like visitor data (new vs returning, company size if known, etc.).
  • Email fall-back and continuation: Drift recognizes that not every visitor will stay on the site to finish a chat. If someone leaves mid-conversation, Drift can continue the conversation via email. For example, if the bot asks for an email and the visitor provides it but then leaves, the chat can seamlessly transfer to an email thread (“You mentioned you were interested in a demo – we can also chat here if that’s easier.”).
  • Analytics and conversational insights: Drift provides robust analytics focused on sales outcomes. You can track how many meetings were booked through chat, how much pipeline or revenue can be attributed to Drift conversations, and conversion rates of different playbooks. There are reports for engagement (e.g., total conversations, response rates) and for efficiency (like how much time the bots saved your team). If you’re running multiple chat campaigns, you can A/B test messaging and see which approach yields more qualified leads.

Pricing

Drift does not publish pricing tiers publicly for most plans, because they tailor packages to each client (especially at the enterprise level). There is no free plan, but they do offer a free trial if you want to test it. In general, Drift is known to be premium-priced: basic packages (often called Drift “Premium”) have been reported around $2,500 per month and require an annual contract. Advanced or enterprise packages can cost significantly more (often custom-priced, with quotes upon contact).

5. Botsify

Botsify is a chatbot platform tailored to the needs of small and mid-sized businesses that want an omnichannel bot presence without coding. It’s been around for a while in the chatbot space, known for its easy interface and support for many channels like websites, Facebook Messenger, Instagram, WhatsApp, and even SMS. The idea behind Botsify is to let you create a bot that can handle customer inquiries, collect leads, and provide info 24/7, so you and your team can focus on more complex tasks. Recently, Botsify has also added AI capabilities – meaning your chatbot can be trained on your own business data to answer questions more intelligently. For organizations that need a bit of everything (multilingual support, various integrations, and the ability to hand off to humans when necessary), Botsify offers a friendly starting point.

Botsify AI agent builder platform

Key Features

  • Multi-channel chatbot deployment: Botsify lets you create one chatbot and deploy it across multiple platforms. You can have a website chat widget for your site visitors, a Facebook Messenger bot for your Facebook page, an Instagram bot for DMs and story replies, a WhatsApp bot through the WhatsApp Business API, and even an SMS bot via integration with services like Twilio. All these channels are managed from one Botsify dashboard, and you can maintain a cohesive experience. For example, if someone first interacts with your bot on Facebook and later comes to your website, you can have the bot recognize them (if you’ve identified them) and continue the conversation context.
  • No-code drag-and-drop editor: Building a chatbot in Botsify is done through an easy visual interface. You don’t need programming skills – instead, you create “stories” or conversation flows by specifying user prompts and bot responses. The interface allows you to drag blocks, set up if-else conditions, and map out different paths the conversation can take.
  • Template library and pre-built bots: Botsify has a library of chatbot templates for various industries and use cases. You might find a template for a restaurant reservation bot, an education Q&A bot for schools, a lead generation bot for real estate, and so on. By starting with a template, you get a structure and sample dialogues which you can then customize to fit your business.
  • AI agent and knowledge base integration: You can train your bot with your own data. For example, you can upload documents (PDFs, FAQs, product manuals) or even point the bot to your website content, and Botsify’s AI will use that information to answer users’ questions. So if someone asks a detailed question that you didn’t explicitly script, the AI can try to formulate an answer based on the knowledge base it has. This is great for customer support – instead of hard-coding every Q&A, you let the AI read your help docs and handle many questions in a flexible way.
  • Multilingual support: Botsify was built with a global user base in mind, so it supports multiple languages. You can create your chatbot dialogues in several languages and have the bot detect the user’s language to respond accordingly. For example, you might author content in English and Spanish; if a user’s message appears to be Spanish, the bot can switch to your Spanish script.
  • Facebook and Instagram comment automation: Botsify can help you capture more leads on social media through comment triggers. For Facebook, for instance, you can set up the bot to monitor your page posts – if someone comments on a specific post or uses a certain keyword in a comment, the bot can automatically reply to them or send them a private message. This is a growth tactic: imagine you post “Comment YES for a discount code!” – Botsify’s automation will see all the “YES” comments and immediately DM those users with your pre-set discount code message, turning commenters into Messenger subscribers.
  • Broadcast messaging: Botsify allows you to send broadcasts to your subscribers. For example, you can blast out a new promotion or a newsletter via Messenger or WhatsApp to all (or a segment of) your subscribers. Botsify’s system makes sure to use the proper message tagging so that you comply with platforms’ rules (like the 24-hour rule on Messenger or using approved templates on WhatsApp for outside the 24-hour window).
  • Human handover and live chat: Understanding that bots can’t handle everything, Botsify includes a Live Chat Dashboard for when a human needs to step in. At any point in a conversation, the bot can offer to connect the user to a human agent (either automatically based on a trigger, or if the user explicitly asks for a human). Your team can then chat with the user in real-time through Botsify’s interface. The platform allows setting up notifications to alert your agents (for example, send an email or ping in Slack when a user needs attention).
  • Integrations and API: Botsify offers integration options to connect with other software you use. It has built-in connectors for things like Slack (to get alerts or even chat via Slack), email services, Google Sheets (log responses to a sheet), etc. It also provides a webhook and API access, meaning if you have a developer, they can program custom integrations – for example, verify a user’s account via your own database during the chat, or send data to your CRM in real time.
  • Analytics and logs: You can see metrics such as the number of users who interacted with your bot, conversation completion rates, and popular user queries. It also provides chat transcripts and conversation logs so you can review what users are saying and how the bot responded. This is crucial for improving your bot – by looking at the logs, you might discover questions that the bot didn’t handle well, and then you can adjust your flows or add content to the AI knowledge base.

Pricing

Botsify offers a 14-day free trial so you can test its features with no commitment. After that, the pricing starts at $49/month for the basic paid tier. The base plan typically allows around 6,000 messages per month and includes 2 AI “agents” (which you can think of as two AI knowledge base integrations or two chatbots). If you need more capacity, the next tier is $199/month, which supports up to 30,000 messages and comes with unlimited AI agents and additional features suitable for larger operations.

Closing Thoughts: Choosing the Right Chatbot Tool

Implementing a chatbot can be a game-changer for businesses of all sizes – but the “best” chatbot builder truly depends on your goals and audience. We’ve looked at five excellent platforms, each with its own flavor:

  • ManyChat shines for social media marketing. It’s ideal if you live on Facebook and Instagram, run lots of promotions, and want to turn comments and DMs into conversions. It’s packed with marketing tools and is very easy to use, though it focuses less on traditional website chat. If you are looking for additional tools for Instagram marketing, this article with Instagram CRMs might be a good starting point.
  • Tidio is a top pick for e-commerce customer service. Small online shops love how it blends live chat with AI bots to answer FAQs and recover carts. Its deep Shopify/WooCommerce integrations and the multilingual AI assistant can really boost an online store’s sales and support efficiency.
  • Drift is in a league of its own for B2B companies with bigger sales teams. Its chatbots will qualify leads and book meetings like a tireless sales rep. If you’re an enterprise looking to increase your pipeline from website traffic (and have the budget to invest), Drift’s personalized, real-time approach can deliver amazing results.
  • Botsify offers a broad, down-to-earth solution for growing businesses that need an affordable omnichannel bot. It covers all the basics across many platforms, and with the new AI features, it can handle a wider range of questions. It’s a strong choice for businesses that want flexibility and customization without hiring a developer, though you might miss some bells and whistles of more specialized tools.

Amidst these great options, SendPulse stands out as the most well-rounded choice for many small businesses and marketers. It brings together the strengths of multiple platforms in one package – multi-channel reach like Botsify, marketing automation like ManyChat, and even some e-commerce and AI capabilities akin to others. SendPulse’s key advantage is that all your communication channels (email, chat, SMS, social) can work in harmony on one platform. For a small business owner or marketer wearing many hats, this integration is incredibly convenient. You don’t have to jump between separate tools for email newsletters, Facebook bots, and website chats – SendPulse centralizes it, which not only saves time but also gives your customers a smoother, more consistent experience.

SendPulse also excels in value for money. Its free plan and low entry price mean that you can start leveraging advanced chatbot features without a hefty upfront investment. ManyChat and Tidio have free versions too, but as you grow, SendPulse’s paid plans remain very budget-friendly. You’re essentially getting an enterprise-like breadth of features at a fraction of the cost. And while Drift is powerful, its price puts it out of reach for most smaller players – in contrast, SendPulse lets you experiment and expand your chatbot strategy incrementally, only paying more when you truly need to scale up.

Picture of Jenna
Jenna
Jenna is the AI expert at OpenAIAgent.io, bringing over 7 years of hands-on experience in artificial intelligence. She specializes in AI agents, advanced AI tools, and emerging AI technologies. With a passion for making complex topics easy to understand, Jenna shares insightful articles to help readers stay ahead in the rapidly evolving world of AI.

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